作为意大利家具最具代表性的品牌，B&B Italia以创意、工艺和技术的完美融合，将亚平宁半岛的历史与文化底蕴激活，注入到当代家具设计的系统与细节中，表达着人与物极致的和谐之美。逾半个世纪以来，B&B Italia致力于材质的创新研发，与一批设计名家合作了无数“永恒”之作，定义了时尚的新方向，也引领了全新的现代生活方式。
As a leading Italian furniture brand, B&B Italia fuses creativity, craftsmanship and technology to activate the historical and cultural heritage of the Apennine Peninsula, and injects it into contemporary furniture design, to convey the beauty of harmony between people and objects. For more than half of a century, the brand has been dedicated to research and innovation of materials, and has created numerous "timeless" works in collaboration with the most prestigious designers. It defines new fashion trends, and also leads a brand new modern lifestyle.
建筑师Renzo Piano设计的B&B Italia总部大楼，
B&B Italia Headquarters designed by Renzo Piano
features the similar geometrical structural aesthetics of
the Pompidou Centre.
B&B Italia已在全球80余个国家创建了深远而专属的影响力网络，于伦敦、巴黎、米兰、纽约、上海、台北、东京等核心城市开设了旗舰门店。本案是正反设计/OUT&IN. Design塑造的全新B&B Italia宁波店，从建筑、景观到室内的设计全维度，完成品牌空间一气呵成的统一及延续性。
B&B Italia has established a sales network that covers more than 80 countries worldwide, and has opened flagship stores in major cities like London, Paris, Milan, New York, Beijing, Taipei and Tokyo. The project is B&B Italia's new store located in Ningbo, conceived by OUTIN. DESIGN. The design achieved the unity and continuity of the brand space from the perspectives of building, landscape and interior.
The key requirement of the design was to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. B&B Italia pays attention to upgrading furniture functions and works to respond to modern people's spiritual pursuit for inner peace by adopting simplistic, elegant furniture design languages. In line with the brand's concept, the design team intended to touch visitors' heart at emotional level, and conceived the spatial narratives and interaction from an aesthetic perspective.
The visual impact of the staggered heights of facade elements is extended to the interior. The products of B&B Italia and its subsidiary brand Maxalto interweave along the experiential route within the overall space.
颠覆以往的展厅模式，富有层次的格局规划配以元素和色彩的优雅组合，兼容Contemporary Uniqueness（现代极简）与Timeless Elegance（永恒优雅）
The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance.
The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
设计管理｜正反OUTIN - R.E.C Team
道具制造｜正反OUTIN - R.E.C Team
灯光设计｜正反OUTIN - R.E.C Team /云曦照明
Project name: B&B Italia Showroom, Ningbo
Location: DERLOOK, Ningbo, Zhejiang, China
Completion time: September 2020
Area: 540 square meters
Design firm: OUTIN. DESIGN
Lead designer: W.C
Design management: OUTIN - R.E.C Team
Props production: OUTIN - R.E.C Team
Lighting Design: OUTIN - R.E.C Team, Yunxi Lighting Co, Ltd.
Market promotion: Shajun
Photography: Wen Studio
Main materials: PanboMO, coating, ultra clear glass