Molteni&C 品牌空间
以情感张力触发生活感知人与物共生的时空秘境

如果有一个品牌能够象征意大利家具的发展史，那必然是专注于高端衣柜和系统家具的Molteni&C——创始于1934年，独到前沿的设计理念与完整的生产链，以及长达八十余年臻于内在品质的坚定追求，让其成为家具生产和设计领域的顶级品牌，不仅在行业内备受推崇，更是各界名流青睐的上乘之选。

If there is a brand that can symbolize the development history of Italian furniture, it must be Molteni&C, which focuses on high-end wardrobes and system furniture. Founded in 1934, it has a unique and cutting-edge design concept and a complete production chain. The firm pursuit of internal quality has made it a top brand in the field of furniture production and design. It is not only highly respected in the industry, but also an excellent choice for celebrities from all walks of life.

正反设计提炼其品牌基因，解构品牌特质，将商业理念溶解于空间之中，营造注重情绪价值输出的居所氛围。“我们一直在想这所SHOWROOM没有怎么在张力上的用力，这是情感上的努力。这个空间，都是关于情感的。我们希望是一个居所的情感寄托，就像感知里面每一件产品用于生活的感触，才匹配这么多设计大师的作品。”

OUTIN DESIGN refines its brand genes, deconstructs the brand characteristics, dissolves the business concept into the space, and creates a residential atmosphere that focuses on the output of emotional value. "We've been thinking that this SHOWROOM doesn't use tension, it's an emotional effort. This space is all about emotion. We hope it's an emotional sustenance for a residence, just like perceiving every product in it. It is the feeling of life that matches the works of so many design masters.”

空间内外的构建法则   Rules of Construction in and Out of Space

在保留原始建筑物的原有结构上，正反设计为Molteni&C（宁波店）打造干净简洁、更趋于本质化的外立面。

On the preservation of the original structure of the original building, out-in design creates a clean, concise and more essential façade for Molteni&C (Ningbo Store).

展区一层与未进行改造的路面呈现出落差感，不仅是塑造外立面的设计基础，也是展厅融入城市的过渡点。

The first floor of the exhibition area and the unrenovated pavement present a sense of gap, which is not only the design basis for shaping the façade, but also the transition point for the exhibition hall to integrate into the city.

室内空间也并非是独立于外界的存在，而将其视为城市建筑的延续，在品牌空间中窥见城市的吉光片羽。不受“新与旧”的区分定义，不追求特定的意义归属，只是将故事与理念诉诸于空间，又以空间形式进行宣发和深化，让观者对产品有所感触，让“居所”成为情感寄托的有形载体。

The interior space is not an existence independent of the outside world, but is regarded as a continuation of urban architecture, and the auspiciousness of the city can be seen in the brand space. It is not defined by the distinction between "new and old", and does not pursue a specific meaning, but only applies stories and ideas to space, and publicizes and deepens it in the form of space, so that the audience can feel the product and let the "home". "Become a tangible carrier of emotional sustenance.

室内与室外空间的双重塑造让设计理念阐释得更为完整生动，从内到外贯彻着简静宁和的品牌形象，情绪空间的故事便在体块的介入中娓娓道来。

The dual shaping of indoor and outdoor space makes the interpretation of the design concept more complete and vivid. The brand image of simplicity, tranquility and harmony is carried out from the inside to the outside, and the story of the emotional space is narrated in the intervention of the block.

以柜筑形   Built in the shape of a cabinet

比起空间形式上的张力，正反更倾向于温和的建构法则，这也是基于Molteni&C本身内敛气质的考量。削减商业气息却不脱离商业属性，透明玻璃打造通透性视点，室内架构清晰而呈。采用柜体与家具相结合的方法，创造出相对“完整”的居所环境。

Compared with the tension of space and form, the positive and negative tend to be gentle construction rules, which is also based on the consideration of Molteni&C's own restrained temperament. Reducing the commercial atmosphere without breaking away from the commercial attributes, the transparent glass creates a transparent viewpoint, and the interior structure is clear and present. The combination of cabinets and furniture is adopted to create a relatively "complete" living environment.

引用柜体的直面与斜面，截取动态画面，穿插于空间各处，让品牌历史的回响来建立空间秩序。对柜体的体块进行解构与融合，形成更具结构化的场域，以形化意彰显品牌基因。

The straight and inclined surfaces of the cabinet are used to capture dynamic images and intersperse them throughout the space, allowing the echoes of the brand history to establish spatial order. Deconstruction and integration of the cabinets are carried out to form a more structured field, and the brand gene is displayed with a figurative meaning.

以产品与空间之间的链接，实现更具完整的居所概念，颠覆人们对于“门”的固有印象，建造出“隔而不绝”的整体空间，使其成为空间的连接者。产品与空间联结并互动，以此消解空间的边界感，创造出隔断却连续的经典美学。让衣帽间成为既是相对独立的微型场域，也是灵活互动的中转站，如同隐藏着不同惊喜的神秘盲盒，打开后通往未知的领域，感知Molteni&C品牌在建筑空间中释放的无尽魅力。

With the link between product and space, a more complete concept of residence is realized, which subverts people's inherent impression of "door", and builds a "separated and continuous" overall space, making it a connector of space. The product and space are connected and interacted, so as to dissolve the sense of boundary of the space and create a classic aesthetic that is divided but continuous. Let the cloakroom become both a relatively independent miniature field and a flexible and interactive transfer station, like a mysterious blind box that hides different surprises. After opening, it leads to an unknown field, and feels the endless charm released by the Molteni&C brand in the architectural space.

设计理念之于品牌空间的构造，一方面需要尊重品牌历史弧度的印迹，另一方面也需要对所表达之情绪的精准拿捏。

The design concept for the construction of brand space, on the one hand, needs to respect the imprint of the brand’s historical arc, and on the other hand, it also needs to accurately grasp the emotions expressed.

品牌空间的情绪锚点   The emotional anchor of the brand space

不是简单的产品陈列，而是在塑造的空间基调之上，用各类产品围合出居所氛围，引发观者的情绪共鸣。

It is not a simple product display, but on the basis of the shaping of the space, various products are used to enclose the atmosphere of the residence, which arouses the emotional resonance of the audience.

温和肌理弱化光线的反射强度，柔美的色调营造具有温度的视觉画面。自然的光线经由磨砂玻璃过滤，以更柔和的语汇描绘更贴近“居所”的感觉，牵引出饱满的生活颗粒感。

The mild texture weakens the reflection intensity of light, and the soft tones create a visual picture with temperature. The natural light is filtered by the frosted glass, depicting the feeling of being closer to the "home" with a softer vocabulary, drawing a full grain of life.

浅色调的平和与深色系的沉静在跌宕的光线中互为加持，岁月的疏影在此间悄无声息地流动。

The peace of light tones and the quietness of dark colors complement each other in the ups and downs of light, and the sparse shadows of the years flow silently here.

从色系、光线到材质的不同层次细节考量，让感官情绪在简单纯粹却又丰盈的居所氛围之中谧然生长。

From the consideration of different levels of details from color, light to material, the sensory emotions can grow quietly in the simple and pure but rich living atmosphere.

以内敛的空间衍造富有延展力的精神性场域，让产品与空间的关系在生活感触的漫延下形成内在共鸣。

FThe introverted space creates a spiritual field full of extensibility, so that the relationship between the product and the space forms an inner resonance under the spread of life feelings.

一个品牌向外界传达理念的方式，并非只能是张扬高调的昭示。也许附着温度的内凝叙事更能诠释其时间沉淀后的内核理念。以Molteni&C本身气质为出发点，构建空间的内与外，尊重其历史特质，让情绪在品牌空间里自然流淌。

The way a brand communicates its ideas to the outside world is not only a high-profile demonstration. Perhaps the inner coagulation narrative attached to temperature can better explain its core concept after time precipitation. Taking Molteni&C's own temperament as the starting point, construct the interior and exterior of the space, respect its historical characteristics, and let the emotions flow naturally in the brand space.

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